Is there any reason now for your business not to be on Instagram? Recent statistics show that it is a true alternative to Facebook’s shrinking reach and, overall, a valuable tool for marketers. No, Instagram is not (only) just an app where you share pictures of what you are about to eat. Instead, it is becoming an essential platform for brands to gain visibility.
It is designed around 3 key aspects that help marketers to promote their online community:
users interacting with each other
No wonder it is the fastest-growing social network in the world!
Instagram outperforms any other social network in terms of engagement (via The Wall Street Journal)
Interestingly for marketers, Instagram introduced its first ever algorithm on the Explore tab of the app. Prior to this move, this section came up with the pictures getting the most likes globally, regardless of your personal preferences or anything related to the content you often engage with. Now, if a friend likes or leaves a comment on a picture, there is a chance you will see it. And this is fantastic for marketers!
Imagine you are holding a contest: if your followers interact with your post, there is a chance it will appear on the Explore tab of their friends too and the success of your campaign can snowball!
Instagram is the social network with the most engagement SocialMedia
If you are looking for better results on Instagram, you have come to the right place. The following infographic will help you to acquire followers, by sharing proven tips. Try them out and share your results using SocialMedia on Twitter!
Starting a contest on Instagram will increase engagement with your current followers, and bring in others! More about Flic Social
Instagram is a social network, so be social! Responding to comments and thanking your followers is paramount.
Don’t use lots of hashtags. Instead, look out for hashtags that are relevant to your industry!
If you have several pictures to share, combine them into one. The more visuals in one image, more reasons to engage!
Monitor your community so you can post about what they are likely to like at a given moment.